Burt Reynolds Signs On As A Seminole Spokesman

Tampa Bay Business Journal by Arthur Frederick, Staff Writer

Date: Monday, April 28, 1997, 12:00am EDT

Actor Burt Reynolds has agreed to serve as the spokesman for the gaming facilities operated by the Seminole Indian tribe and will begin filming a TV commercial for the casino next month.

It is the first Florida commercial endorsement deal for Reynolds since his deal with the Florida Department of Citrus, a deal that was cut short by his acrimonious divorce from actress Loni Anderson several years ago.

"I will be their spokesman for whatever enterprises they may go into," Reynolds said by telephone from West Palm Beach. "I am very pleased and honored that they asked me. I was just thrilled -- the vote of confidence means a great deal to me. It has been kind of a difficult time for me the last few years, although now I am working more than ever."

"None of those people has given up on me," he added. "They have all been wonderful."

Daniel Gadarian of Tampa, a partner with Reynolds in several business ventures, said the initial television commercial would be filmed at Reynolds' 220-acre ranch in Jupiter as well as at the Seminole gambling facility in Tampa.

Clematis Productions, Reynolds' Jupiter-based production company, will produce the commercial, Gadarian said.

Pan American and Associates, a Tampa-based company that represents the Seminoles' Tampa casino, was involved in the negotiations between Reynolds and the Seminoles. Clematis was represented by Tampa attorney William L. Yanger.

Buddy Levy, general counsel for Pan American, said Reynolds would act as spokesman for the Seminoles' three Florida gaming facilities in Tampa, Hollywood and Immokalee, as well as a fourth facility that will be built in Brighton, near Lake Okeechobee.